 OB HAYES,
Compass president and founder, built his career on managing communications
in high-profile and consequential situations. With more than a decade
of experience at the state and federal levels, he has developed the
expertise to help you meet your customers’ information needs.
Innovation driven
by experience is the hallmark of Rob’s approach to designing,
implementing, and managing communication and marketing efforts.
He demonstrated his skills and leadership ability during some of
this century’s most cataclysmic events.
During his career
in government communications, Rob created and managed campaigns
to promote significant programs and effect needed change through
legislative reform.
He was an integral
member of the team that positioned public health on the front line
of disaster response, and guided the Florida Department of Health’s
implementation an all-hazards approach to communications.
Rob’s
immersion in highly visible communications efforts have made him a
sought-after speaker on a wide range of topics including:
- Joint Information
Centers, Joint Information Systems, and Disaster Communications
- Re-branding
an Agency: A Case Study in Transforming the NY Lottery
- Public-health
information response to crises such as SARS and the smallpox vaccination
campaign
- Strategic
alliances to help your organization meet its goals
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Career
Achievements
- Managed communications
for Florida’s agency that coordinated response to and recovery
from the devastating 2004 hurricane season; also served as strategic
communications lead and interagency communications coordinator
to support federal disaster response and recovery efforts
- Headed
external communications related to state employees for the Office
of Governor Pataki during the response and recovery following
the attacks of 9-11 and the anthrax attacks in New York State
- Directed
the development, implementation, drilling of, and updates to Florida’s
public health all-hazards plan, smallpox vaccination campaign,
and pandemic influenza communication plans, preparing the state’s
public health infrastructure to respond to public health emergencies
- Coordinated
communications for the lead state agency during successful legislative
campaigns to: reform the Growth Management Act to make growth
pay for itself; reform the medical malpractice liability laws
to preserve the availability of medical services; revise the formula
for lottery game payouts; and raise additional funds for education
Personal
Rob, his wife Lisa and their three young sons live in Tallahassee.
An active member of his community, he enjoys participating with
his family in youth sports, golf, tennis, and the fishing opportunities
the area has to offer.
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